Many companies push the benefits of ULIP (unit linked insurance plans) which is equity linked as a good insurance product. Don't get fooled. If you are looking for insurance, then invest in a purely insurance product and the best is to go for a "Term Insurance" from a reputed Insurance Company (LIC, HDFC etc). Term insurance ensures that you can insure yourself for a large amount for a reasonable cost. Ofcourse you do not get anything back on expiry of the policy, unlike ULIP or other insurance products. But end of the day, the cost to benefit ration surely points to a Term Insurance as the best for Life Insurance, because even in a ULIP or other products there is a cost for insurance, it is only the fact that you .
Checkout the below website. I have to say, http://www.personalfn.com/ gives a lot of investor and people friendly articles on various investment guidelines.
http://www.personalfn.com/insurance/
Their story on Term Insurance
Below are some other resources too
http://in.rediff.com/money/2007/may/04insure.htm
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